The 'red thread' in my design work is the focus on the human being: all design solutions are conceived with the user and consumer in mind. For me it's not relevant to develop my own design language, but to create one that fits to the company I work with. That's why I support them to shape their vision, in order to foster their authenticity and make them more relevant for the consumer. Only this way they become and remain successful.
Philips Medical Systems BV 300
Product- und UI-Design, 1994
For Philips medical systems the challenge lie in the development of an coherent and distinctive design language which could connect all the various products into one family. The limitations of the available materials and production techniques led to a form language called soft-geometry, which became a large success.
Philips Medical Systems L‘ARC
Product- und UI-Design, 1995
The design solution was able to focus the development towards patient comfort: This had a positive effect on the examination time, which decreased, and resulted into a higher turn-over for radiologists - a win-win for all involved.
Philips Medical Systems
Product- und UI-Design, 1995
The design of complex interaction and control desks, require a thorough understanding and involvement into the procedures of examinations.
Philips Medical Systems CT X-Ray
Product Design, 1995-98
The challenge in designing mobile medical equipment lies on the one hand in creating clear and agile product proportions, but on the other to convey stability and tranquility: also here patients are often intimidated by the look of the equipment.
Concept design, 1994
During many workshops for Philips Lighting I participated in concept development for lighting fixtures. Here the light source was placed at the bottom of the light column to improve serviceability. The beam was transported upwards by a special foil.
Philips Consumer Electronics VR 800
Product design, Design management, 1998
To sustain in the tough battle with far-east competition, this product category required, next to technological leadership, also a differentiating but still category winning design language. The more humane and soft language eventually led to what is now intrinsic to Philips.
Philips Consumer Lifestyle
Design strategy, Design management, 2009
In this product segment the challenge lies in achieving a market positioning through aiming a design language to a specific target consumer - fighting against the category codes but remaining relevant. Using brand-personas, it was easier to convince the sales force that this is possible: they could connect with a real consumer insight.
Philips Consumer Electronics Prestigo
Product design, 2007
Products mainly used in the living environment, require an intuitive interaction and fitting ergonomics. Meeting these requirements within the restriction of product cost and distribution is the real challenge.
Product design, Design management, 2001
For Payer Shavers the challenge lied in creating product with a personality, which could still be adapted to the requirements of various OEM customers and markets, through the changes in color and specs.
apc Public Access Terminal
Product- und UI-Design, Design management, 1999-2002
The development of a voice-enabled public access terminal requires extensive usability research, combined with vandalism-proof design solutions.
Deutsche Telekom Prozessgestaltung
In order to embed the design function into the larger organization, and to steer the design activities as such, design processes were developed and communicated.
Deutsche Telekom Markenpersona
Based on the Brand Promise, target consumers were conceived, in order to focus the design and innovation activities.